William Grant & Sons UK has appointed Stephen Rutherford as its UK brand ambassador for Glenfiddich.

William Grant & Sons' new €37 million distillery in the small Irish town of Tullamore, officially opened on September 17.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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